It’s time to embrace high-value niche audiences.
Did you know?
Niche audiences are an important part of your marketing plan. Our team can help identify the best prospects to target based on your goals.
Advertisers assume they are reaching Boomers, however they receive only 5 to 10% of advertising dollar spend
Boomers control 70% of USA’s disposable income and are at a life stage where many can spend it
Our Boomer Advantage model targets the prime slice of this segment at 7.5MM Boomers
Baby Boomers
Spend an average of $9,000 during their move
Movers have high switching behavior and are more likely to try new brands
6-9 months from move is extended hyper-spend timeline, centered around larger ticket items, like furniture
New movers
Millennials are now the primary parenting generation with 40% using subscription services
According to Forbes, moms alone represent a spending power of $2.4 trillion a year, accounting for 85% of household purchases
75% of Gen X are always trying to find the best deal before making a purchase
parents
Women spend $40 billion a year on wellness and drive 70% of health decisions, shaping choices for the whole household.
83% of women say their wellness needs shift across life stages—including fertility and menopause.
75% are early adopters, loyal to brands that stay ahead of trends and speak to their needs.
Women + Wellness
Data-led audience targeting that works
Targeting is a powerful tactic that allows you to reach the right audience at the right time to drive more conversations.
utilize best data sources
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Customer Lookalike
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Responder Models
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Predictive Modeling
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Co-op Transactional