When AAA Northeast partnered with the New York Liberty, they needed a full campaign at Barclays Arena--fast. With just one week to launch, we brought the vision to life with an arena-wide experience designed to stop traffic and spark conversation. From LED screens to street-to-seat signage, we delivered a full splash campaign plus top-of-funnel strategy to reach a crucial audience. And the momentum didn’t stop there: email, social, newsletters, and OOH extended the reach beyond game day. Proof that when teams move fast, and move together, big things happen.